Top 10 2026 World Cup Fan Apparel Trends for Global Retailers

1. Introduction: Beyond the Pitch – Capturing the $10 Billion Fan Apparel Market The FIFA World Cup transcends sport; it is a global cultural and economic phenomenon of unparalleled scale. While the world watches the drama unfold on the pitch, a parallel, multi-billion dollar competition takes place off it: the race to outfit every fan. […]